Arsenal FC And The Growing Influence Of Online Gaming

From Sponsorship Agreements To Backing Charitable Causes


As of May 2014, Arsenal FC is ranked by Forbes as the 5th most valuable football club in the world with a current value of $1.331 million. Indeed, the Gunners have signed up a formidable lineup of high-profile sponsors. Arsenal FC currently has two official regional online sports betting partners – one for their Asian operations, and one for the United Kingdom, Ireland, and Italy. Moreover, the Gunners have secured long-standing partnerships and sponsorship agreements with top-notch companies such as American multinational sportswear giant Nike, Danish brewing company Carlsberg, French automobile manufacturer Citroen, Chinese telecom company Huawei, American sports beverage juggernaut Gatorade, Italian household appliance purveyor Indesit, and Swiss watchmaker Jean Richard.

It’s also worth noting that Arsenal FC apparently has its fair share of supporters within certain sectors of the online gaming industry. Launched in 2011, the short-lived iGaming Football League gathered numerous online gaming operators and affiliates in a competitive tournament setting. One of the more prominent companies that joined this league was IGT, the award-winning casino gaming developer based out of Reno, Nevada that has produced titles for in the past. Interestingly enough, Arsenal FC fans made up more than half of the members of the IGT squad (who were sourced from the company’s London office).

Arsenal FC has likewise utilized the popularity of online gaming to help out a wide range of worthwhile causes and advocacies. The Gunners have worked closely with the Lotto Network to launch the Arsenal Lotto online gaming platform. The twice-weekly Arsenal Lotto game gives Gunners fans several opportunities to win exclusive prizes – all for the direct benefit of the Arsenal Foundation. Some of the distinguished charitable organizations and advocacy groups associated with the Arsenal Foundation include Save the Children (the club’s global charity partner since 2011), David Rocastle Trust, Great Ormond Street Hospital Children’s Charity, ChildLine, Treehouse, and the Willow Foundation.