What will Arsenal do with bumper Puma deal cash?

Arsenal have signed a new kit deal with Puma who will be giving the gunners £30 Million a year to display their logo on the Arsenal kit and accessories. This amount of money each season could really help the club overcome it’s fear of spending money on players.

Yesterday it seemed as though Stevan Jovetic, Edin Dzeko and possibly even Robert Lewandowski would be on their way to Arsenal because of ongoing talks and bids being made. This news seemed to confirm the reports that Arsenal would be spending up to £70 Million this summer.

Alisher Usmanov, one of Arsenal’s shareholders has stated season after season that the club needs to spend money and bring some superstars back to the club that were lost when players like Thierry Henry, Patrick Vieira, Cesc Fabregas and Robin Van Persie all moved on to other clubs. Usmanov has tried to take control of the club before but majority shareholder Stan Kroenke always seems determined to hold a majority in the club and refuses to spend money that may cut into his profits. Just last year Kroenke spent £80 Million on a ranch in America, he can spend this much money on personal land but claims the club cant afford to spend more money than they make from the players they sell.

One positive point about the lack of spending at the club is that financial trouble will probably never affect the club and safety is assured.

Hopefully the new kit deal will free up some funds along with other profit from this past season and the club will actually invest is some `top, top` players and push ourselves back to the top of the football tree again, contesting properly for the Premier and Champions League titles. Will it really happen Gooners?